Areas of Expertise

Marketing
Art Direction
Project Management
Digital Design
Branding
Signage

I'm a Sydney-based marketing strategist and designer with over 15 years of experience bringing creative visual communications and digital workflows to life for both profit and non-profit organisations.

Holding a Master’s in Creative Industries from the University of Newcastle, I love blending strategic thinking with creative flair to craft stories that truly connect and inspire action. I thrive on turning big ideas into impactful visuals that make a difference.

Beyond my creative passion, I’m a hands-on leader with a knack for managing diverse teams and juggling complex projects—always ensuring they’re delivered on time, on budget, and aligned with the organisation’s goals. My goal is to use design not just as a tool, but as a powerful catalyst for engagement and meaningful change.